hard sell

noun
forceful and insistent advertising
Hypernyms: ↑advertising, ↑publicizing

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noun
: aggressive high-pressure selling or salesmanship — often used with the

everyone had keyed himself up to the hard sellBusiness Week

— compare soft sell

* * *

a method of advertising or selling that is direct, forceful, and insistent; high-pressure salesmanship (opposed to soft sell).
[1950-55, Amer.]

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hard sell noun
An aggressive and insistent method of promoting, advertising or selling
• • •
Main Entry:hard

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hard sell UK US noun [singular]
a method of selling in which someone tries very hard to persuade customers to buy something
Thesaurus: advertising, marketing and prhyponym activity of sellinghyponym
See also: soft sell

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hard sell,
Informal.
1. forceful and aggressive sales techniques; high-pressure salesmanship: »

A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer).

2. a difficult task of persuasion.
hard-sell «HAHRD SEHL», verb, -sold, -sell|ing, adjective. Informal.
–v.t.
to sell with forceful and aggressive techniques.
–adj.
forceful and aggressive.
hard´-sell´er, noun.

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n. a policy or technique of aggressive salesmanship or advertising

they invited 1,000 participants and gave them the hard sell

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noun [singular]
1 : an aggressive way of selling something
— usually used with the

He gives every customer the hard sell.

compare soft sell
2 US : something that is difficult to sell : something that others are not willing or likely to accept

Such an expensive project will be a hard sell during these slow economic times.

* * *

ˌhard ˈsell f10 [hard sell] noun singular
a method of selling that puts a lot of pressure on the customer to buy

Their salesmen are trained to go for the hard sell.


Useful english dictionary. 2012.

Look at other dictionaries:

  • hard sell — ˌhard ˈsell noun [singular] MARKETING 1. something that is difficult to sell or make popular: • Cheap solar panels could be the answer to the power shortage, but they are proving to be a hard sell. 2. when someone uses a lot of pressure to get… …   Financial and business terms

  • hard´-sell´er — hard sell, Informal. 1. forceful and aggressive sales techniques; high pressure salesmanship: »A company chairman…started a conference of big businessmen with a warning against overusing the hard sell (Observer). 2. a difficult task of persuasion …   Useful english dictionary

  • hard sell — noun singular 1. ) any method of selling in which someone tries very hard to persuade customers to buy something ─ compare SOFT SELL 2. ) AMERICAN a situation in which you have difficulty selling something or persuading someone to change their… …   Usage of the words and phrases in modern English

  • hard sell — n [singular] 1.) a way of selling something in which there is a lot of pressure on you to buy ≠ ↑soft sell 2.) AmE if an idea is a hard sell, it is difficult to get people to accept it …   Dictionary of contemporary English

  • hard sell — ☆ hard sell n. high pressure salesmanship hard sell adj …   English World dictionary

  • hard sell — hard′ sell′ n. bus a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell). • Etymology: 1950–55, amer …   From formal English to slang

  • hard sell — If someone puts a lot of pressure on you to do or buy something, they are hard selling it …   The small dictionary of idiomes

  • hard sell — ► NOUN ▪ a policy or technique of aggressive selling or advertising …   English terms dictionary

  • hard-sell — /hahrd sel /, v., hard sold, hard selling, adj. v.t., v.i. 1. to sell or advertise (something) in a forceful and insistent way: to hard sell new car models to reluctant buyers. 2. to convince (someone) in a forceful and insistent way: to hard… …   Useful english dictionary

  • hard sell — {n.}, {informal} A kind of salesmanship characterized by great vigor, aggressive persuasion, and great eagerness on the part of the person selling something; opposed to soft sell . * /Your hard sell turns off a lot of people; try the soft sell… …   Dictionary of American idioms

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